Elevate Your Investments
09/12/2023
Dynamic Solutions from Burgess Rawson
As industry leaders and innovators, we take great pride in our consistent track record of delivering exceptional outcomes for our clients.
At the forefront of real estate transaction strategy, Burgess Rawson has carved out a reputation not just for participation, but for innovation in the marketplace. The traditional Expression of Interest (EOI) campaign has been transformed in our hands, into a tailored tool that consistently delivers superior results for our clients.
Unlike the one-size-fits-all approach, we understand that each property has a story – a unique narrative that, when correctly told, can significantly enhance its market appeal.
It is this philosophy that guides our EOI campaigns, which are meticulously designed around the distinctive character and potential of each asset. This attention to detail and customised strategy has been the keystone of our success, particularly evident in this year’s high-profile sales.
Notably, the landmark Bunnings Collingwood in Melbourne attracted significant attention from global and local buyers, our innovative approach to the EOI campaign was pivotal. We drew an array of competitive bids from around the world, leading to a landmark sale that echoed the $99.6 million transaction of the Hoppers Crossing Bunnings – one of Australia’s largest.
Robina Central’s Exceptional $34 Million Transaction Highlights Burgess Rawson’s Expertise in High-Stake Sales and Campaign Success
With a keen eye for the potential of the Robina Central asset, we set out to create a campaign that was as unique as the property itself. The property’s mix of tenants, anchored by a heavyweight like ALDI, presented a compelling case to a broad spectrum of investors.
Robina Central had a unique set of investment fundamentals that are rarely seen in any market. Not only the exceptional tenant mix, anchored by a major supermarket, a national convenience retail giant, international fast-food titans, and a trusted medical centre operator.
Robina also has significant underlying land value, and an opportunity potential development – a generational investment opportunity that is nearly impossible to replicate.
The sale of Robina Central did more than just transact a property; it set a new benchmark for what can be achieved in Queensland’s market.
The $34 million sale at a tight 5.0% yield captured the attention of the real estate community, generating over 280 enquiries and standing as a testament to the effectiveness of our reimagined EOI campaigns.
The collaboration between our experts, Yosh Mendis, Zomart He, Beau Coulter, and Andrew Havig, embodied a master class in strategic execution.
Looking ahead, the success of Robina Central serves as a blueprint for future campaigns. The diverse interest it garnered, notably a significant portion from Asian investors, highlights the global appeal of well-strategised EOIs. Instead, our innovative, unique campaigns are setting new standards, charting a course for the future of real estate transactions.
Bunnings Collingwood – A Truly Unique Campaign
The groundbreaking sale of Bunnings Collingwood attracted strong interest from local and offshore buyers. Arguably the best Bunnings in the country, this truly unique investment provided solid income and potential to capitalise on an area that has undergone the most amazing urban transformations.
Burgess Rawson’s consistent track record in handling big-ticket transactions and campaigns showcases our utmost dedication to delivering exceptional results. As the go-to experts for premium investment deals, we continue to raise the bar for excellence in the real estate industry.
This sale came hot off the back of Bunnings in Hoppers Crossing which remains the highest price paid for a Bunnings at $99.6 million.
“These assets exhibited high underlying land value with future development potential offering a generational investment opportunity which was extremely rare to replicate’
– Yosh Mendis, Burgess Rawson Partner
Stellar Result for Warrawong Medical
Our prowess extends beyond the above mentioned iconic sales, as we have previously achieved notable successes, such as the $21 million sale of the Warrawong medical and government asset.
Located in King Street, the quality, newly renovated 5,259sqm building offered a highly defensive asset with multiple and integrated medical services including general, dental, physiotherapy, pharmacy, pathology and aesthetics.
Illawarra Shoalhaven Local District Health (NSW Government Health) is the main tenant of the building servicing over 400,000 residents in the region. The property is also home to Wollongong City Council’s library and Nick Scali’s, Plush Sofas large format retail showroom.