Dana Thomas
Head of Asset Management VIC
Describe yourself in three words.
“Proactive. Loyal. Approachable.’
You’ve had an impressive career in asset management – what are the highlights?
“Over my twenty-year tenure in asset management, I’ve grown exponentially, starting as Retail Manager at Coles Group Property Developments Ltd, where I refined my retail management skills. My journey continued at JLL, managing local shopping centres and leasing regional ones, which honed my strategic and negotiation skills. The highlights of my career are the challenges I’ve overcome, the knowledge I’ve gained, and the relationships I’ve built, all culminating in a relentless pursuit of excellence and outstanding results in the field.’
What has been one of your most interesting appointments?
“One of the most fulfilling chapters of my career unfolded when I assumed the role of Tenancy and Leasing Manager for Melbourne’s iconic Fed Square. In this capacity, I was entrusted with overseeing the management and leasing of all tenancies within the precinct. Collaborating closely with the events team, we worked together to enhance visitation and elevate the overall customer experience.
My scope included creating retailer engagement strategies aimed at maximising the property’s net value and income. Additionally, I was responsible for developing a comprehensive leasing strategy and business plan for the precinct.
Fed Square transformed into a globally acclaimed entertainment and arts hub, serving as a dynamic focal point for the city. I take immense pride in being part of its remarkable journey, particularly during and after the pandemic when we orchestrated a series of events to foster community unity.’
What motivates you about real estate?
“The multifaceted nature of the field appeals to me. Managing real estate poses numerous challenges, and I find gratification in assisting both landlords and tenants in achieving their financial objectives and growth aspirations. Client satisfaction is at the core of our partnerships, and I understand that trust is paramount in the realm of asset management.’
What drew you to Burgess Rawson?
“My initial attraction to Burgess Rawson stemmed from the company’s highly motivated and dedicated team. I was impressed by their strong commitment to achieving client satisfaction and delivering consistently outstanding results. Furthermore, Burgess Rawson’s portfolio predominantly comprises large retail assets, demanding a high level of expertise and organisational support to ensure successful management and exceptional outcomes.
This aligns with my skill set and personal passion, making the choice to join the team a natural fit.’
How has asset management evolved?
“I have observed that one of the key drivers of success in any business, including asset management, is the internal culture, where everyone’s contributions are essential. I firmly believe in fostering a culture of knowledge sharing to enhance team effectiveness and ultimately drive business growth. At Burgess Rawson, we view our relationships with clients as genuine partnerships, united by shared objectives and a commitment to mutual success.’
What do you want your clients to know about working with you?
“When it comes to managing commercial property assets, I adopt a proactive, hands-on approach, consistently delivering high-quality service to landlords and tenants within my portfolio. My deep understanding of property legislation equips me to navigate complex scenarios and advocate for favourable outcomes for all parties involved.
My dedication to providing exceptional service is rooted in my belief that effective asset management is built on trust, communication, and a relentless pursuit of excellence.’